Happy shoppers spend more

Making it easier for shoppers to find and buy what they want to buy is the key to unlocking category and brand growth. Discover TNS’s three principles for making shoppers happy.

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The value of context

The value of context, or what qualitative research can learn from behavioural economics

Qualitative research is uniquely positioned to uncover the true drivers of consumer behaviour, but can only do so if it starts to look beyond our articulated wants and needs

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Shorter, more predictive surveys

Jan Hofmeyr outlines the steps we need to take to make research more predictive.

Tracking surveys are in trouble, but their plummeting response rates, faulty answers and flawed analysis can easily be solved by the disciplined application of three core principles

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Mobile Life

Mobile Life draws on the behaviours, motivations and attitudes of 38,000 people in 43 countries, to develop recommendations on activating a business and marketing strategy via mobile.

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Breaking the habit code

How habits are formed and the learnings for brands.

Human beings are indeed creatures of habit – and that has big implications for brand strategies.

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  • Breaking the habit code

    2013-10-17 14:14:44

    How habits are formed and the learnings for brands. Human beings are indeed creatures of habit –...

  • Happy shoppers spend more

    2013-11-28 16:28:30

    Making it easier for shoppers to find and buy what they want to buy is the key to unlocking...

  • Mind and the machine

    2013-10-17 14:13:48

    The big data explosion and its implications for the research industry. It may be immense, fast...

  • Mobile Life

    2013-10-17 14:15:27

    Mobile Life draws on the behaviours, motivations and attitudes of 38,000 people in 43 countries,...

  • Shorter, more predictive surveys

    2013-10-17 14:15:54

    Jan Hofmeyr outlines the steps we need to take to make research more predictive. Tracking surveys are...

Contacts

d: +40 31 805 53 62/63
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d: +40 31 805 53 62/63 ext. 500
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