We have the full scope of custom marketing research. Find what you're looking for. Use our research services list below. Alternatively, please Contact Us.

TNS BBSS Expertise

Full scope of custom market research, both Consumer and B2B

New Product & Concept development

  • Concept & Product development & testing
  • Pricing Research
  • Packaging testing
  • Market Segmentation Studies
 

Brand & Communication

  • Brand & Advertising studies
  • Advertising pre- post testing research
  • Qualitative Research : Brand & Product & Market & Communication
 

Portfolio & Category & Brand management

  • Needs & Portfolio assessment
  • Brand performance & positioning
  • Usage & Buying Studies
 

Omnibus service

  • National face-to-face– Monthly Omnibus, 1000 respondents
 

Shopper Surveys

  • Shopper insights (Qualitative)
  • U&A Surveys on store/channel selection and purchasing behavior
  • In-Store Shopping Route Survey
  • In-store category purchasing study 
  • In-store communications (promotions & advertisements
 

Retail Surveys

  • Distribution & price & merchandising surveys 
 

Stakeholder Management

  • Customer satisfaction studies
  • Mystery shopper & caller  surveys
 

Web Usability Testing surveys

  • To obtain direct input on how actually visitors use the Internet site via a  specific technique
 

Digital research

  • Innovative, reliable and scalable multi-channel research capabilities to interact with the connected respondent
 

Media research

 

Multi-country surveys  

  • Common research tools, data collection, offer & execution parameters
  • Central project management & reporting

Methods

TNS BBSS has tradition in offering variety methods in market research:

PAPI: Paper questionnaire face-to-face interviews in-home or in-office

CAPI: Computer Assisted Personal Interviewing, via tablets and labtops. Allowing animated visuals shown to respondents, highest quality& speed of interview & reporting

CATI: Computer Assisted Telephone Interviews):  call-center interviewing in Bulgaria and region of South East Europe   

Self-completion questionnaires : distributed via post, e-mail or on-line.

CAWI: Computer Assisted Web Interviewing : global and national access panel database of respondents

Focus group discussions: classical design of 6 - 8 people based focus group sessions, in-house viewing facilities

Individual in-depth interviews: General public, as well as opinion leaders, experts, business representatives, institution and government officials

On-line streaming: qualitative surveys  

Desk research : collection and analysis of documents & data available on  paper or on-line

TNS Branded Solutions

The TNS Branded solutions are a set of licensed trademark research techniques of TNS

TRI*M Product Experience 

TRI*M Product Experience enables clients to understand every aspect of their customers’ experience with a product or brand (product, price, place, promotion and packaging).

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TRI*M Corporate Reputation

TRI*M Corporate Reputation provides our clients with a precise understanding of their corporate reputation from the perspective of their relevant stakeholders and clear guidance on how to manage it in line with their corporate identity through corporate behaviour, performance and communication to achieve and sustain growth.

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Launch eValuate

Launch eValuate is an accurate STM forecasting system for product launches in the FMCG sector.

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TRI*M Customer Experience 

TRI*M Customer Experience is the world-leading solution which is designed to help protect and grow a company’s core business.

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Insightment

Insightment is a  disciplined toolkit combined with a creative process for identifying consumer insights that inspire new business opportunities.

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SuperGroup

Super Group is a creative idea generation and concept development session, which brings together creative consumers, clients, category and design experts, to turn insights into new product concepts for immediate testing.

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FutureView

FutureView is a model of future influence which identifies the people who will have the greatest impact in shaping the future of markets.

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Social Media Insights

Social Media Insights provides a detailed understanding of social media conversations.

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Digital Media Evaluation

Digital Media Evaluation combines measurement of actual exposure with bespoke surveys to precisely understand digital media effectiveness and advise on optimising digital advertising within the overall marketing strategy.

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Shopper Directions

Our Shopper Directions portfolio has a comprehensive range of sophisticated testing solutions to help our clients quantify the likely outcomes and relative on-shelf performance of planned changes to pack, shelf layout and point of sale material.

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CPO

Contact Performance Optimisation (CPO) evaluates the effectiveness of all consumer interactions or contacts, with brands, from word of mouth to point of sale to mass media.

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Shopper Dimensions

Shopper Dimensions is designed to help clients create strategies to meet shopper needs for each channel and mission.

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ConversionModel

The ConversionModel is the world’s leading measure of commitment which assesses the strength of consumer-brand relationships and potential for further growth.

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RAP touchpoint management

Our end-to-end customer feedback and reporting platform, tracks important customer touchpoint experiences systematically, bringing insights and information about delivery performance and satisfaction directly to our clients, as it happens.

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Concept eValuate

Concept eValuate is a proven concept screening tool designed to identify and protect breakthrough ideas.

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Product eValuate

Product eValuate is a concept-product testing solution which helps clients optimise repeat purchase rates - a critical success factor for new products.

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BPO

BPO (Brand Performance Optimisation) is the core of our Brand & Communication measurement and tracking offer - a dynamic, flexible, modular approach based on our new Brand Power Framework.

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NeedScope

NeedScope is a qualitative and quantitative market research system for understanding emotion throughout the marketing process.

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AdEval

AdEval is a qualitative and quantitative communications pre-test for all types of media.

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Matrix

Matrix is a market understanding tool custom-built to identify, size and prioritise business platforms for innovation.

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Polling & Social research

We have long standing experience in social, political and electoral research:
  • Social, political, economic attitude & behavior polls, population and businesses
  • Policy studies - measuring  awareness & usage of services in education, healthcare, judicial, others
  • Public perception & image of institutions
  • European polling studies
  • Political & electoral

Contacts

Iulia Cornigeanu
Executive Director
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Diana Anghel
Head of research
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Ioana Bogus
Client Service Manager
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d: +40 31 805 53 62/63
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